Malcolm Barlow

Malcolm is the programme manager for our Modern Life Skills portfolio and has over 20 years experience developing, bringing to market and successfully delivering a wide range of product and service initiatives in the highly competitive leisure travel industry. Most recently Malcolm has launched and delivered a number of high profile products for the Thomas Cook Group including family holidays featuring on site water-parks, 5* Luxury Hotels, Live Entertainment Programs and even delicious in-flight meals with celebrity chef James Martin!

He believes that the key to ensuring product growth, longevity and repeat customer intention has been staff engagement, training & continual feedback, a crucial area where Malcolm has been able to demonstrate his previous experience as a professional learning & development consultant.

Malcolm is passionate about customers and a business's ability adapt and change to the consumer needs, expectations and the wider competitive environment. Front line and support staff are the greatest sales and retention asset within the organisation, however are often unprepared and equipped to deal with today's continual change and product innovation.